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MSP Lead Generation 101

How to increase 100% more high quality leads for your MSP business in 6 months

Author: Nick Mueller,

Is generating 100% more high quality leads for your MSP - in 6 months - a realistic goal?

Learn how to generate new leads for your MSP business in this upcoming webinar -MSP Lead Generation 101 - presented by, 3-in-1 enterprise-grade backup and recovery, on Thursday, May 2nd at 10:00 am (PDT).

Register for the webinar at and learn:

1. How to increase High Quality Leads by 100% in 6 months

You can double the number high-quality inbound leads coming though your website in 6 months. These are leads who request information about pricing or ask for you to contact them about being a new client.

  • Use inbound marketing to have prospects find you - What your website traffic data tells you about potential clients and their IT needs.

Value-based messaging & communications - How small adjustments in the text on your website make a big difference between whether a visitor becomes a new lead, or lost opportunity.

Content Marketing Strategy - An often used buzzword, offering potential clients digital content that makes their jobs easier, makes them more likely to become a customer. That makes your job easier.

2. Increase Conversion Rates by 50%

The next section of the MSP Lead Generation 101 webinar covers how to improve the percentage of visitors to your website that decide to ask for pricing or a sales call. An example of some conversion rate optimization tactics are:

  • Prominently display client testimonials or case studies.
  • Establish credibility by showcasing awards and "#1″ rankings.
  • Make a "Contact Us" button that's highlighted in the menu bar.
  • Add your phone number in the header of every page.
  • Keep social media icons are visible on conversion pages.
  • Highlight any press coverage you receive.
  • Leverage your customers' brands: "All these respected brands choose us."

3. Decrease Client Acquisition Cost

Lowering the cost of acquiring a new client has the double bottom-line benefit of lowering costs, and allowing you to acquire more new clients. This critical section of the webinar will address:

  • How to easily track client acquisition costs - See what channels are bringing the most new clients, and spot failing marketing programs early.

Find the ROI of advertising - From social networks and search engines to subway stations and the yellow pages, see what programs are pulling their weight.

  • Get more leads from cost-effective channels - Learn how to scale your low cost / high-lead activities.

If you'd like to learn the latest proven IT marketing tactics and how they can generate new leads for your business, Register for the webinar at

MSP Partners of have access to this training program, plus more advanced marketing training and assistance. Learn more about Zetta's partner program at

For more information, visit

More Stories By Derek Kol

Derek Kol is a technology specialist focused on SMB and enterprise IT innovations.